Fred Segal Artcade

S U B N A T I O N

Premium Render Meets Digital Fashion

We created the high-fidelity digital apparel for Fred Segal and Subnation’s Artcade: an exhibit of rare NFT collectibles located in Hollywood. We teamed up with Subnation Media to design the digital collection for Atari Hotels.

The AI team combined future-edge designs with cinematic render quality, using an innovative process of fusing fashion technology and visual effects.

Adweek: Fred Segal Partners With Subnation to Take Physical Retail Stores Into the Metaverse

Video by Subnation Media, Inc.

Director: Tyler Ford

3D Apparel Design + Direction: Apparel Intelligence, Inc.

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First-Ever Metaverse Fashion Week

From design to 3D production, Apparel Intelligence created the digital apparel for the Atari Hotels and Subnation Collection showcased in Fred Segal’s storefront. Dolce & Gabbana, Etro, and Tommy Hilfiger are among the participating luxury and contemporary brands.

Fred Segal and Subnation partner to take physical retail stores into the metaverse through the creation of Artcade. High-poly versions exhibited in Artcade and low-poly versions are in stores on Rarible Street, Decentraland.

Forbes: Luxury Retail’s Big Metaverse Fashion Week With Virtual Stores, NFT Wearables, and More
Ad Age: What Metaverse Fashion Week Looks Like— and What It Means for Luxury Brands
Dolce & Gabbana, Elie Saab, Hugo Boss, Etro, Nicholas Kirkwood, Philipp Plein, Jacob&Co, Paco Rabanne, Selfridges, Bulova, Faith Conexion, Monnier, Frank Muller, Guo Pei, FOREVER 21, Chufy, Adidas, The Fabricant, KidSuper, Hogan, Perry Ellis
+ more

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Clients:
Atari Hotels, Fred Segal + Subnation
Agency:
Subnation
3D Apparel Design & Direction:
Apparel Intelligence